Cross-Platform Broadcasting: Cosmonova Broadcast helps media adapt to the new reality

The media consumption landscape is changing. Viewers are no longer tied to a single platform or device, and this shift is reshaping the industry.

Traditional linear broadcasting is giving way to flexible, multi-format systems.

Cosmonova Broadcast supports this transformation by providing tech solutions for fast channel launches, content localization, effective management, delivery, and monetization in a rapidly evolving market.

The Digital Shift in Broadcasting

Today, broadcasters face a new challenge: delivering content rapidly, with high quality, and tailored to audience habits.

According to Research and Markets, the global OTT market grew by 24.9% in 2024 vs. 2023. By 2032, revenues are projected to reach $912.74B with a CAGR of 17.6% (KBV Research).

Grand View Research reports global FAST revenues at $9.37B in 2024, expected to grow to $32.52B by 2030 with a CAGR of 23.0%.

The global DTT market was valued at $31.7B in 2024, projected to reach $45.2B by 2031, CAGR 5.2% (Proficient Market Insights).

Hybrid is the New Standard

Broadcasters are shifting from traditional delivery to hybrid models - combining DTT, OTT, FAST, CTV, IPTV, satellite, and cable in region-specific formats.

2024 European Marketers Survey shows:

• 83% of marketers increased investments in Advanced TV
• 89% boosted budgets for FAST and AVOD
• 74% shifted ad spend from linear TV toward CTV/OTT.

Modern broadcasting requires multi-format, targeted delivery and monetization strategies.

Cosmonova Broadcast: Making Cross-Platform Simple

COSMO | PLAYOUT

• Cloud-based platform for launching TV and FAST channels
• Content, ad, and analytics management
• AI-powered dubbing & subtitling support.

Virtual Matrix

• Digital network for central and regional teams
• Instant high-quality content delivery & coordination, worldwide.

IP Delivery

• Distribution to OTT, terrestrial, cable, and satellite
• Supports: Multicast over Internet, UDP-Push, HTTP, SRT, HLS
• Formats: HD, SD, MPEG-2, MPEG-4.

Stream Online

• Live event streaming to websites, social media, OTT, VOD
• High-load system for millions of simultaneous views.

Why Broadcasters Choose Cosmonova Broadcast:

• Proprietary infrastructure with five European hubs
• Unified cloud platform with 24/7 technical support
• Full-service integration for end-to-end broadcasting
• Fast deployment with zero capital expenditure
• Scalable, flexible architecture
• Adapted to language, cultural & technical specifics of each market.

Cosmonova Broadcast - your technical partner in a world where content must be localized and delivered everywhere.